Tuesday, August 19, 2008

Somewhere out there, a proofreader weeps.

My co-worker took this photo at CVS last night. It is the back of a pack of Planter's Trail Mix--specifically, the section of packaging that features nutritional value. The photo quality is not great but if you look closely you can just make out that all of the values say "0". And "FPO" means "For Position Only"--meaning this was not the real thing, it was an agency mock-up meant to be approved by Planters and then updated with actual info.